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MACMILLAN Technology and Creativity: Production, Mediation and Evaluation in the Digital Age

Name: Technology and Creativity: Production, Mediation and Evaluation in the Digital Age
Brand: MACMILLAN
Price: 78.24 GBP
Availability: InStock

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Description

This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning-making, consumption and valuation of cultural-creative products and experiences. Discussing digital changes such as user-generated content, social media, business model innovation and product development, the chapters challenge deep-seated definitions of creative individuals, organizations and industries, offering insights into how this creative aspect is argued and legitimized. Placing an emphasis on research that deals with the digital challenge, this collection theorizes its significance for the nature and dynamics of creative industries as well as its impact on the mediation of experiences and the creation and consumption of cultural-creative products.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030175685
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 14 August 2020
Listed Since: 06 July 2020

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MACMILLAN Technology and Creativity: Production, Mediation and Evaluation in the Digital Age

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