MACMILLAN Foreign Investment Promotion: Governance and Implementation in Central-Eastern European Regions

Product Description Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development. From the Back Cover “This book explores the consistency of promotion strategies and practices, the political and economic factors underlying successful promotion, and their links to wider developmental objectives and policies. It is a valuable and timely contribution to the debate on the role of governments and other public institutions, and the impact of their policies on the success of regions within the globalised economy.” ―Bolesław Domański, Professor, Jagiellonian University, Poland “Despite their importance, we know little about the FDI policies applied in Central Eastern European countries and the sensitivity of FDI to investment promotion. This book is one of the first attempts to evaluate the most important aspects of investment promotion policies at a regional level. The logically structured, thorough analysis provides uniquely detailed perspectives, and offers a significant contribution to contemporary theoretical and practical debates about investment promotion.” ―Magdolna Sass, Senior Researcher, Hungarian Academy of Sciences, Hungary “This timely volume provides an in-depth exploration of investment promotion and its governance in Central Eastern European countries, and finds that there is no clear link between levels of regional development and intensity of promotion. This book should be essential reading for policy-makers involved in industrial policy, and for anyone interested in the design and implementation of appropriate investment promotion initiatives.” ―Roger Strange, Professor, University of Sussex, UK Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development. About the Author Paweł Capik lectures in international business at Keele Business School, Keele University, UK.