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MACMILLAN Social Innovation and Social Entrepreneurship: Fundamentals, Concepts, and Tools

Name: Social Innovation and Social Entrepreneurship: Fundamentals, Concepts, and Tools
Brand: MACMILLAN

Management Science

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Description

Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, social innovation focuses on the processes through which that change is generated. This textbook provides a comprehensive analysis of both topics, covering all the characteristics and elements of social innovation and social entrepreneurship, from a conceptual and practical perspective. The book has four sections: 1) Basics and concepts of Social Innovation and Social Entrepreneurship; 2) Business models and generation of value in social enterprises; 3) Social innovation within traditional companies, and 4) Definition and alignment of the impact of social innovation and entrepreneurship. Students and any practitioners that want to know about social innovation or social entrepreneurship will be exposed to contemporary topics in the field as well as a variety of cases and tools for its development. With its learning objectives, reflective questions, the definition of key concepts, and exercises, this book is the definitive text for advanced undergraduate and graduate courses in social innovation and social entrepreneurship.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030134555
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 06 May 2019
Listed Since: 18 January 2019

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MACMILLAN Social Innovation and Social Entrepreneurship: Fundamentals, Concepts, and Tools

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