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MACMILLAN Artificial Intelligence in Value Creation: Improving Competitive Advantage

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£118.99 £93.39 £98.98 £104.56 £110.15 £115.73 £121.32 22 February 2026 09 March 2026 24 March 2026 08 April 2026 24 April 2026

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Description

This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required. From the Back Cover This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify key managerial and technical competencies required. About the Author Andrzej Wodecki is a researcher at Warsaw University of Technology, Poland. With more than 15 years of experience in business information systems, human capital management and internet ventures, he combines industry practice with research on the influence of Artificial Intelligence on modern organizations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 December 2018
Listed Since
28 December 2018

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