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Palgrave Pivot Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

Name: Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do
Brand: Palgrave Pivot
Price: 45.73 GBP
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Description

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector. The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.

Key Features

Applying Behavioral Science to the Private Sector: Decoding What People Say and What They Do

Product type: ABIS BOOK

Color: White

Product Specifications

Brand: Palgrave Pivot
Format: hardcover
ASIN: 3030016978
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing
Domain: Amazon UK
Release Date: 28 February 2019
Listed Since: 28 August 2018

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Palgrave Pivot Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do

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