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Le discours politique territorial: Comprendre et inspirer pour agir sur son territoire (Les essentiels)

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£49.00 £46.55 £47.53 £48.51 £49.49 £50.47 £51.45 19 July 2026 06 August 2026 24 August 2026 11 September 2026 29 September 2026
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Description

Dans un contexte marqué par l'accumulation des crises politiques, sociales, environnementales et territoriales, la parole publique locale est devenue un levier stratégique majeur. Plus qu'un simple exercice de communication, le discours politique territorial est aujourd'hui une action à part entière, capable de recréer du lien social, de redonner du sens à l'action publique et de pacifier la vie locale. Cet ouvrage propose une approche inédite du discours politique territorial, fondée sur la compréhension fine des réalités de terrain, des cultures locales et des aspirations collectives. Issu de travaux de recherche et de nombreuses expériences professionnelles en collectivités, il offre aux élus, cadres et communicants une grille de lecture claire et structurée pour penser le discours avant même de le rédiger. En croisant espaces géographique et politique, dimensions fonctionnelle et spatiale, l'auteur articule le discours autour de trois piliers essentiels : le réel (les contraintes vécues), le symbolique (les repères et valeurs partagés) et l'imaginaire (la vision et le projet). Loin des manuels techniques sur « comment écrire un discours », ce livre se distingue par sa portée stratégique et inspirante. Il aide le lecteur à comprendre le sens profond de sa parole publique, à l'ancrer dans le territoire et à en faire un véritable outil d'action politique et territoriale.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 February 2026
Listed Since
28 February 2026

Barcode

No barcode data available

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