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Classiques Garnier de la Strategie Culturelle Francaise Au Xxie Siecle: 12 (Histoire Culturelle)

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Description

In the twenty-first century, cultural strategy is an essential component of a state's power strategy. France, a historic powerhouse in this field, sees strong competition emerging on the international stage and must rethink the conduits contributing to its cultural influence. From the Back Cover Au XXIe siècle, la stratégie culturelle est une composante essentielle de la stratégie globale de puissance d'un État. La France, puissance culturelle historique, voit une concurrence émerger sur la scène internationale. Pour conserver son statut, elle défend la diversité culturelle, démarche complémentaire de celle d'exception culturelle, tout en s'appuyant sur sa diplomatie culturelle. Or, dans une époque du tout numérique, de l'hybridité de la culture (culture-pop) et de la montée en puissance des acteurs privés et de la société civile, les codes de l'influence sont renouvelés, remettant en question la pertinence et l'efficacité des vecteurs traditionnels de l'action culturelle extérieure. About the Author Pierre-William Fregonese holds a PhD in Political Science from Pantheon-Assas University - Paris 2 and is Research Associate at Centre Thucydide. He is also a lecturer at Sciences Po Lille and at the Ecole de Management des Industries Creatives (EMIC). He is currently working on cultural strategy, soft power and spheres of influence, particularly the relation between pop culture and power.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 June 2019
Listed Since
30 April 2019

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