AFFICHES DES SPORTS D'HIVER RÉÉDITION - Image 1

£63.29

ISBN AFFICHES DES SPORTS D'HIVER RÉÉDITION

Name: AFFICHES DES SPORTS D'HIVER REEDITION
Brand: ISBN
Price: 63.29 GBP
Availability: InStock

Themes & Concepts

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Description

A partir de la fin du XIXe siècle, la montagne gagne un nouvel attrait avec l'essor des sports d'hiver, qu'ils se pratiquent sur le mode des loisirs ou très vite sur celui de la compétition. Devant la concurrence qui s'établit entre les différentes stations et régions, attirer un public toujours plus nombreux devient un enjeu commercial majeur. L'affiche, avec l'éclat de ses couleurs lithographiées et son graphisme impactant, s'impose comme le support promotionnel idéal. Les grands noms du genre, Jules Chéret, Emil Cardinaux, Burkhard Mangold, Carl Moos, Martin Peikert... sont sollicités pour créer une image renouvelée de la montagne. Ski, patinage, luge, randonnée leur offrent des motifs de création inspirants : beauté des sommets, délassement au grand air, joie de l'exercice - souvent en famille -, griserie de la vitesse et de la prouesse physique. De la naissance des sports d'hiver à l'invention des remontées mécaniques, des pistes alpines aux descentes des Rocheuses, l'affiche promeut avec brio la montagne comme l'espace d'un art de vie moderne, récréatif et vivifiant. Les superbes lithographies réunies dans ce grand album constituent une anthologie visuelle unique, pour le plus grand plaisir des inconditionnels des sports d'hiver, mais également pour tous les amateurs d'affiches.

Product Specifications

Brand: ISBN
Format: hardcover
ASIN: 2386110265
Category: Books > Subjects > Arts & Photography > Themes & Concepts
Domain: Amazon UK
Release Date: 18 September 2024
Listed Since: 16 May 2024

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ISBN AFFICHES DES SPORTS D'HIVER RÉÉDITION

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