Labels of Empire: Textile Trademarks: Windows into India in the Time of the Raj - Image 1

£52.56

Oro Editions Labels of Empire: Textile Trademarks: Windows into India in the Time of the Raj

Name: Labels of Empire: Textile Trademarks: Windows into India in the Time of the Raj
Brand: Oro Editions
Price: 52.56 GBP
Availability: InStock

Fashion

Price History & Forecast

Last 8 days • 8 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 8 days • 1 price levels

Days at Price

Price Analysis

Most common price: £53 (8 days, 100.0%)

Price range: £53 - £53

Price levels: 1 different prices over 8 days

Description

Labels of Empire is a deluxe edition with 1,285 colour images The first book to categorise the labels produced for the British and Indian textile industries and to examine the significant role they played in the histories of both They will be of particular interest to the textile audience of Meller’s three previous books―which to date, have sold more than 69,700 copies―as well as to ephemera collectors and dealers, the many institutions with textile collections, and those with an interest in the history of India and its popular culture Offering a wealth of inspiration to graphic artists in fields such as advertising, book design, and packaging A richly visual art book and a cultural-historical study At one time, Great Britain clothed the world. In the 1880s, when the British textile industry was at its height, 85 percent of the world’s population wore clothing made from fabric produced in the mills of Lancashire. From 1910 to 1913 alone, seven billion yards of cloth were folded, stamped, labelled, and baled. Most of this output was for export, and 30 percent of it went to India. British textile manufacturers selling into the competitive Indian market were dealing with a largely illiterate population. In order to differentiate their goods, they stamped their cloth with distinctive images―a crouching tiger or perhaps an elephant standing on top of a globe. When chromolithography came into widespread use in the late 1800s, illustrated paper labels (known in the trade as “shipper’s tickets”) made to appeal to the local people were added. Designed, printed, and registered in Manchester, these brightly coloured images were pasted onto the pieces of cloth being sold, further helping to establish a company’s brand. Hindu gods, native animals, scenes from the great Indian epics―the Mahabharata and Ramayana―and views of everyday life were common subjects. In a sense, a form of premium, they provided the consumer with an additional incentive to buy the goods of a particular firm. Labels of Empire begins with the late 19th-century heyday of British textile manufacturing and closes with Indian independence in 1947. By combining visual narrative, popular culture, and magical realism in a way never done before, this book offers an unprecedented look at the British textile industry in the time of the Raj―and its remarkably successful use of paper labels as trademarks.

Product Specifications

Brand: Oro Editions
Format: hardcover
ASIN: 1954081251
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 15 June 2023
Listed Since: 21 September 2021

Barcode

No barcode data available

Oro Editions Labels of Empire: Textile Trademarks: Windows into India in the Time of the Raj

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Spinning World: A Global History of Cotton Textiles, 1200-1850: No. 16 (Pasold Studies in Textile History)

Spinning Yarns: Bengal Textile Industry in the Backdrop of John Taylor’s Report on ‘Dacca Cloth Production’ (1801)

Empire and Globalisation: Networks of People, Goods and Capital in the British World, c.1850–1914

Making India: Colonialism, National Culture, and the Afterlife of Indian English Authority: 2 (Sophia Studies in Cross-cultural Philosophy of Traditions and Cultures, 2)

Taschen The Book of Printed Fabrics - 16th Century to Today

An Empire of Images: Visual Culture and the British in India, 1688–1815

Routledge Entrepreneurship in the Age of Empire Book

Der Zeugdruck: Bleicherei, Färberei, Druckerei und Appretur baumwollener Gewebe

The British Empire: Themes and Perspectives

Routledge - British Cotton Textiles: Maturity and Decline

India in the American Imaginary, 1780s–1880s (The New Urban Atlantic)

India in the American Imaginary, 1780s–1880s (The New Urban Atlantic)

Empire Religiosity: Convent Habits in Colonial and Postcolonial India: 206 (Studies in Imperialism)

The Cultural Construction of the British World: 132 (Studies in Imperialism)

Empire Families: Britons and Late Imperial India

Textile Orientalisms: Cashmere and Paisley Shawls in British Literature and Culture (Series in Victorian Studies)

The Sikh Minority and the Partition of the Punjab 1920-1947

Empire on Display: English, Indian, and Australian Exhibitions from the Crystal Palace to the Great War

Heritage and Ruptures in Indian Literature, Culture and Cinema

Affect and the Performative Dimension of Fear in the Indian English Novel: Tumults of the Imagination

A South-Asian History of Britain: Four Centuries of Peoples from the Indian Sub-Continent

Workers of the Empire, Unite: Radical and Popular Challenges to British Imperialism, 1910s-1960s: 15 (Studies in Labour History)

Labor on the Fringes of Empire: Voice, Exit and the Law (Palgrave Series in Indian Ocean World Studies)

Labor on the Fringes of Empire: Voice, Exit and the Law (Palgrave Series in Indian Ocean World Studies)