West Virginia University Press Modern Moonshine: The Revival of White Whiskey in the Twenty-First Century

The craft of making moonshine―an unaged white whiskey, often made and consumed outside legal parameters―nearly went extinct in the late twentieth century as law enforcement cracked down on illicit producers, and cheaper, lawful alcohol became readily available. Yet the twenty-first century has witnessed a resurgence of artisanal distilling, as both connoisseurs and those reconnecting with their heritage have created a vibrant new culture of moonshine. While not limited to Appalachia, moonshine is often entwined with the region in popular understandings.The first interdisciplinary examination of the legal moonshine industry, Modern Moonshine probes the causes and impact of the so-called moonshine revival. What does the moonshine revival tell us about our national culture? How does it shape the image of Appalachia and rural America? Focusing mostly on southern Appalachia, the book’s eleven essays chronicle such popular figures as Popcorn Sutton and explore how and why distillers promote their product as “traditional” and “authentic.” This edited collection draws from scholars across the disciplines of anthropology, history, geography, and sociology to make sense of the legal, social, and historical shifts behind contemporary production and consumption of moonshine, and offers a fresh perspective on an enduring topic of Appalachian myth and reality. Review "I like this book very much. The editors have brought together a wide range of scholarly voices, and their essays, taken together, give an excellent overview of the state of modern moonshine." Michael Lewis, author of The Coming of Southern Prohibition From the Back Cover The craft of making moonshine--an unaged white whiskey, often made and consumed outside legal parameters--nearly went extinct in the late twentieth century as law enforcement cracked down on illicit producers, and cheaper, lawful alcohol became readily available. Yet the twenty-first century has witnessed a resurgence of artisanal distilling, as both connoisseurs and those reconnecting with their heritage have created a vibrant new culture of moonshine. While not limited to Appalachia, moonshine is often entwined with the region in popular understandings.The first interdisciplinary examination of the legal moonshine industry, Modern Moonshine probes the causes and impact of the so-called moonshine revival. What does the moonshine revival tell us about our national culture? How does it shape the image of Appalachia and rural America? Focusing mostly on southern Appalachia, the book's eleven essays chronicle such popular figures as Popcorn Sutton and explore how and why distillers promote their product as "traditional" and "authentic." This edited collection draws from scholars across the disciplines of anthropology, history, geography, and sociology to make sense of the legal, social, and historical shifts behind contemporary production and consumption of moonshine, and offers a fresh perspective on an enduring topic of Appalachian myth and reality. About the Author Bruce E. Stewart is an associate professor of history at Appalachian State University. He is the author or editor of several books, including Moonshiners and Prohibitionists: The Battle over Alcohol in Southern Appalachia.Cameron D. Lippard is a professor of sociology at Appalachian State University. He is the author or editor of several books, including Building Inequality: Race, Ethnicity, and Immigration in the Atlanta Construction Industry and Untapped: Exploring the Cultural Dimensions of Craft Beer (West Virginia University Press).