Price loading...

Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele

Name: Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele
Brand: Smart Yacht Marketing

Management

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

"A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY!" Are these the issues holding back your yachting business right now? A lack of quality leads generated by your marketing No standout for your CA yachts (or your company or YOU) to catch the eye of the growing millennial market before the competition Too much time being spent on branding - not enough on sourcing new clients and better communicating with existing ones Enquiries that never seem to be followed up or properly nurtured Marketers that spend time and money on social media, SEO and websites that generate ‘likes’ but never clients For the first time ever in yachting, the techniques, tools and strategies used by the most successful brokerage houses in the world today are now shared for the benefit of all. Written by one of the industry's longest-serving Commercial & Marketing Directors with added insight from some of yachting's most successful CEOs, brokers, captains and owners, Smart Yacht Marketing 101 is your FAST TRACK to decades of learning and first-hand experience, all distilled into one easy read. Here are just some of the closely-guarded industry secrets now shared in this guide: Marketers: the missing information that’s been holding you back Brokers: what you never imagined marketing could do for you – if you trust it Six Core Pillars to Success in Yachting – including the game-changing power of USPs, unpacking the stories in your data and how positioning yourself as an authority wins deals Your Essential Yacht Marketing Toolkit – including three of yachting’s most powerful but least-used prospection tools The 11 Most Successful Routes to Market – and how to optimise them for maximum standout Plus: Smashing the Marketing Myths, the Power of Brand ‘YOU’, Invoices as Sales Tools, Making Yacht Shows Work, the Fearsome Axis of Awe and lots more… Packed with real-life case studies from yachting and many other luxury sectors, this comprehensive guide gives you the insight, tools and perhaps most importantly of all...the CONFIDENCE...to start building and executing the sales and communication strategies that will supercharge your company’s growth - no matter how big or boutique you are today - by enabling you to better source and serve the most demanding clients in the world. This is the insight that is helping yachting to raise its game...and fast. Today, less than 10% of the world's Ultra High Networth Individuals (UHNWI) - those who can afford to enjoy all that luxury yachting has to offer - are actually doing so. And yet only a handful of aggressive start-ups and a few longstanding brokerage houses are successfully reaching out to the other 90%. They are the few who are winning the cream of the world's business by using the tools and techniques shared in Smart Yacht Marketing 101. If you are not already...shouldn't YOU be one of them?

Product Specifications

Brand: Smart Yacht Marketing
Format: hardcover
ASIN: 1912615509
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 21 September 2018
Listed Since: 30 November 2018

Barcode

No barcode data available

Smart Yacht Marketing 101: The secrets to sourcing, winning and retaining the world's richest clientele

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

The Superyacht Industry: The state of the art yachting reference

The New Marketing: How to Win in the Digital Age

From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability

$100M Money Models: How To Make Money (Acquisition.com $100M Series)

Acquisition.com Publishing USD100M Leads - Get 2x-100x More Leads

1001 Business Tips: No matter what challenges you face on your entrepreneurial journey, 1001 Business Tips is your lifeline. Let 1001 Business Tips ... destination of prosperity and achievement!

The Portable MBA in Marketing: 31 (The Portable MBA Series)

The Consultant: The Only Book You Need To Be A Successful Consultant

Luxury Marketing & Management

Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 14 Fallstudien

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding (The Classic Wine Library)

Developing Successful Global Strategies for Marketing Luxury Brands (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and e-Services)

Driving School Marketing Secrets: Perfect for recruiting learners and ADIs

Digitales Marketing: Werden Sie zum Marktführer

TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away

Developing Successful Global Strategies for Marketing Luxury Brands

THE SECRET REASON YOU BOUGHT THIS BOOK — Despite Its Higher Price Tag: All the Science and Secrets to Selling Anything at the Highest Possible Price

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Technology Sales: The Official Guide to Building a Career in Technology Sales

The Unstoppable Sales Machine: How to Connect, Convert, and Close New Customers

Pharmaceutical Marketing A Complete Guide - 2021 Edition

The Marketing Factbook: Marketing Strategies and Know-How to Win Customers and Boost Profits (Business Factbooks)

Multilingual Digital Marketing: Become The Market Leader