Bloomsbury Trade Marks in Theory and Practice

Product Description This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area. Review "This is a lively and intelligent book. By drawing from a wide range of sources, including legal texts, case law, marketing studies, economic theory and histories of trade marks, he places trade marks and the relevant law within a broad perspective and offers a refreshingly nuanced account of the subject." --Cambridge Law Journal"Pickerings book is a significant contribution to intellectual property jurisprudence and a powerful corrective to the notion that theory has only a limited role to play in this area of the law." --European Intellectual Property Review About the Author George Pickering studied law at the Universities of Bristol and Würzburg and was awarded an LLM with Commendation for the dissertation that formed the basis of Trade Marks in Theory and Practice. He qualified as a solicitor in 1999 and has since practised largely in the life sciences sector both at law firms including Bird & Bird in London and Brussels and in-house. He is currently Assistant General Counsel, Pharma R&D and Global Franchises at GlaxoSmithKline plc.