5starcooks Communication Strategy A Complete Guide - 2020 Edition

Effective communication strategy is the backbone of any organization that wants to align teams, protect its brand, and drive performance. Many companies invest in messaging but lack a systematic way to evaluate how their strategy functions across channels, audiences, and metrics. Without a clear diagnostic, gaps remain hidden until they create confusion, missed opportunities, or compliance risks. The book delivers a structured Self-Assessment built around the RDMAICS framework - Recognize, Define, Measure, Analyze, Improve, Control, Sustain. Each of the seven criteria contains dozens of targeted questions about every aspect of communication strategy. Users rate each question on a five-point scale, and the responses generate a radar-chart scorecard that instantly highlights strengths and weaknesses. The process is designed so that even professionals with limited background can quickly benchmark their organization and prioritize actions. Included Professional Toolkit (40-48 Practitioner Tools): A fresh, topic-specific toolkit is generated at the time of purchase and emailed to the buyer. It is organized into ten sections - Getting Started, Assessment and Planning, Models and Frameworks, Processes and Handoffs, Operations and Execution, Performance and KPIs, Quality and Compliance, Sustainment and Support, Advanced Topics, and Reference. The package contains more than 30 deliverables in Excel, PDF, and markdown formats. Highlights include maturity assessments with improvement paths, gap-analysis worksheets, decision-making frameworks with scoring criteria, implementation roadmaps, stakeholder maps, process runbooks, KPI dashboard templates, risk matrices, audit checklists, quick-reference cards, and detailed guidance notes. Every Excel file provides three sheets (Instructions, Template, Pro Tips and Common Mistakes); each PDF adds Pro Tips, Common Mistakes, and a Quick Reference section. All tools are crafted specifically for communication strategy, eliminating the need to adapt generic templates. Every purchase also grants Lifetime Updates. As communication standards, regulatory expectations, and best-practice models evolve, the author supplies refreshed content and updated toolkit files. Buyers receive the new materials automatically, ensuring their diagnostic and implementation resources stay current without additional cost. This guide is ideal for communication managers, corporate affairs directors, and compliance officers who must evaluate and improve their organization's messaging framework. For example, a communication manager preparing a cross-departmental rollout can use the assessment to identify messaging gaps, then apply the implementation roadmap and KPI templates to track progress and demonstrate results to senior leadership. Developed by The Art of Service, business process architects serving over 100,000 professionals across 160 countries since 2000. Every book and toolkit draws on 25 years of operational excellence research and a continuously updated knowledge base spanning hundreds of industry frameworks.