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Imperial College Press Managing International Trade and Investment: Casebook

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Description

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 August 2003
Listed Since
09 December 2006

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