Edward Elgar Publishing The Struggle for World Markets: Competition and Cooperation Between NAFTA and the European Union (New Horizons in International Business series)

Product Description The Struggle for World Markets examines the pattern of deepening integration and imbalances across the Atlantic as the European Union and North America are increasingly linked through high volume trade and expanding transnational production. Distinguished authors examine in detail structural policy issues, foreign direct investment flows, free trade options and the evolution of collaborative arangements between firms, especially in high technology sectors. The volume explores the possibility of promoting greater links between the European Union and North America. It offers assessments of potentials for the formation of new alliances that would strengthen Atlantic economic ties. The Struggle for World Markets will be invaluable to policymakers and scholars with an interest in international business, international political economy, commerce and political science. About the Author Edited by the late Gavin Boyd, formerly Honorary Professor, Political Science Department, Rutgers, The State University of New Jersey, Newark, US and Adjunct Professor, Management Faculty, Saint Mary’s University, Canada