£111.68

Wiley Bugatti: The Italian Decade

Name: Bugatti: The Italian Decade
Brand: Wiley
Price: 111.68 GBP
Availability: InStock

Business & Economic History

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Description

In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book details the car maker's unexpected revival, from the meteoric rise of the EB110 to its dramatic fall, as well as the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes. Though the Bugatti name lives on, still signaling the pinnacle in luxury sports car performance, this compelling and confounding automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence.

Key Features

Bugatti: An Italian Saga: The Italian Decade

Product_Type: ABIS_BOOK

Brand: Wiley

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1854433091
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 May 2023
Listed Since: 17 September 2019

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Wiley Bugatti: The Italian Decade

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