Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, ... Oriented Shoe Enterprise) Research Project - Image 1

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Springer Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, ... Oriented Shoe Enterprise) Research Project

Name: Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, ... Oriented Shoe Enterprise) Research Project
Brand: Springer
Price: 75.68 GBP
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Managers' Guides to Computing

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Description

Mass customization is an emerging paradigm gathering growing interest in many industrial fields. The EUROShoE project (financed by the EC) explored the applicability of and developed technologies for the adoption of such a paradigm in the footwear business. The research showed the benefits for shoe companies of switching to the new business models and heled develop many of the enabling technologies that adopting the new paradigm appears to have. This is the only book dedicated to the application of mass customization in a particular industry. Based on the EUROShoE project, it is a detailed analysis of the most relevant case studies of early mass customizers in the footwear sector, highlighting reasons for their failure or success. Both the technological aspects and the business aspects of mass customization, together with some relevant economic indicators are discussed. This book will interest both practitioners in the footwear sector, and postgraduates, researchers and lecturers in mass customization.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1849966621
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 13 October 2010
Listed Since: 20 September 2010

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Springer Mass Customization and Footwear: Myth, Salvation or Reality?: A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, ... Oriented Shoe Enterprise) Research Project

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