Elsevier New Product Development in Textiles: Innovation and Production (Woodhead Publishing Series in Textiles)

This book not only provides a fascinating overview of how products are launched, but also offers a source of practical guidance for developing new textile products successfully. The collection begins by introducing the reader to the principles of innovation and its application in textiles. The remainder of the book provides a selection of international case studies from across the textile industry. Chapters describe new product development projects, identifying the problems that were faced and lessons learnt. Topics range from new product development of fabrics to automotive textiles and nanotechnology innovation. Key Features: provides a fascinating overview of how products are launched; a source of practical guidance for developing textile products successfully ; covers topics from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries. Contents: Part 1 General overview of innovation and textile product development: Innovation: concepts and developments in the 21st Century; Practical aspects of innovation in the textile industry; Textile product development and definition. Part 2 New Product development of textiles: New product development in knitted textiles; Fabrics and new product development; New product development in automotive upholstery; Nanotechnology innovation for future development in the textile industry; New product development in interior textiles; New product development for e-textiles: experiences from the forefront of a new industry; Customer co-creation: moving beyond market research to reduce the risk in new product development; The development and marketing of SilverClear.