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Edward Elgar Publishing Entrepreneurial Strategy: Emerging Businesses in Declining Industries

Name: Entrepreneurial Strategy: Emerging Businesses in Declining Industries
Brand: Edward Elgar Publishing
Price: 122.0 GBP
Availability: InStock

Illustrations

Economics

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Description

Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors, but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation. The book offers a thorough insight to the entrepreneurial dynamics behind emerging businesses in declining industries, in particular on the roles of resources, processes and people. Using structured business case studies, it illustrates the entrepreneurial strategy of these firms, concluding that emerging firms target growth by: expanding to control key assets using innovation rather than production of new technologies making significant improvements in productivity building a particular customer-oriented reputation. Practitioners, managers and entrepreneurs wishing to better understand the dynamics behind emerging businesses, and policymakers developing industry foresight and setting out policies for the enhancement of entrepreneurial activity will find this book invaluable. It will also be warmly welcomed by students, academics and researchers with an interest in entrepreneurship, industrial economics and business administration.

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Used Book in Good Condition

Product Specifications

Brand: Edward Elgar Publishing
Model: Illustrations
Format: hardcover
ASIN: 1845421973
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 June 2006
Listed Since: 13 February 2007

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Edward Elgar Publishing Entrepreneurial Strategy: Emerging Businesses in Declining Industries

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