Commercial Nationalism and Tourism: Selling the National Story (Aspects of Tourism): 77 - Image 1

£84.28

Channel View Publications Commercial Nationalism and Tourism: Selling the National Story (Aspects of Tourism): 77

Name: Commercial Nationalism and Tourism: Selling the National Story (Aspects of Tourism): 77
Brand: Channel View Publications
Price: 84.28 GBP
Availability: InStock

Call Centre Management

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Description

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Product Specifications

Brand: Channel View Publications
Format: hardcover
ASIN: 1845415892
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 January 2017
Listed Since: 10 August 2016

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Channel View Publications Commercial Nationalism and Tourism: Selling the National Story (Aspects of Tourism): 77

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