Man Appeal: Advertising, Modernism and Menswear - Image 1

£106.37

By Man Appeal: Advertising, Modernism and Menswear

History

Price History & Forecast

Last 37 days • 37 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 37 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £106 (31 days, 83.8%)

Price range: £84 - £106

Price levels: 2 different prices over 37 days

Description

This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.

Product Specifications

Brand: By
Format: hardcover
ASIN: 1845200861
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 01 March 2005
Listed Since: 17 October 2006

Barcode

No barcode data available

By Man Appeal: Advertising, Modernism and Menswear

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Men in the Mirror: Men's Fashion, Masculinity, and Consumer Society (Cultural Studies: Bloomsbury Academic Collections)

Sex In Advertising: Perspectives on the Erotic Appeal (Routledge Communication Series)

Routledge Sex in Advertising: Perspectives on the Erotic Appeal

Menswear Revolution: The Transformation of Contemporary Men’s Fashion

Making, Selling and Wearing Boys' Clothes in Late-Victorian England: Sartorial Consumption in Britain 1880–1939 (The History of Retailing and Consumption)

Making, Selling and Wearing Boys' Clothes in Late-Victorian England: Sartorial Consumption in Britain 1880–1939 (The History of Retailing and Consumption)

Don We Now Our Gay Apparel: Gay Men's Dress in the Twentieth Century (Dress, Body, Culture)

The Male Body as Advertisement: Masculinities in Hispanic Media: 5 (Masculinity Studies: Literary and Cultural Representations)

Routledge - Behold the Man: Male Beauty in Media and Culture

Advertising (Critical Concepts in Media and Cultural Studies)

Routledge Men and Menswear: Sartorial Consumption in Britain

Men and Menswear: Sartorial Consumption in Britain 1880–1939 (The History of Retailing and Consumption)

Masculine Identity in Modernist Literature: Castration, Narration, and a Sense of the Beginning, 1919-1945

Deco Dandy: Designing Masculinity in 1920s Paris (Studies in Design and Material Culture)

Advertising vol 1

Chasing Adonis: Gay Men and the Pursuit of Perfection

American Menswear: From the Civil War to the Twenty-first Century (Costume Society of America Series)

English Masculinities, 1660-1800 (Women And Men In History)

Fashion, Identity, Image

The Consumerist Manifesto: Advertising in Postmodern Times (Comedia)

Fashion (Key Concepts (Hardcover))

Advertising vol 2

Advertising vol 3

The Rise of Mass Advertising: Law, Enchantment, and the Cultural Boundaries of British Modernity