£53.74

Paths International Ltd Capital War: How Foreign Companies Fight Their War in China (Cases in Modern Chinese Business)

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Description

This is a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by leading Chinese Business and Finance Professor Wang Kangmao. Part of a brand-new seven book series published by Paths International in partnership with Guangdong Economy Publishing House (China) titled Cases in Modern Chinese Business.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
30 September 2014
Listed Since
25 May 2012

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