Handbook on the Tourist Experience: Design, Marketing and Management (Research Handbooks in Tourism series) - Image 1

£120.00

Edward Elgar Publishing Handbook on the Tourist Experience: Design, Marketing and Management (Research Handbooks in Tourism series)

Name: Handbook on the Tourist Experience: Design, Marketing and Management (Research Handbooks in Tourism series)
Brand: Edward Elgar Publishing
Price: 120.0 GBP
Availability: InStock

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Description

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices. Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration. This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1839109386
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 July 2022
Listed Since: 19 January 2022

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Edward Elgar Publishing Handbook on the Tourist Experience: Design, Marketing and Management (Research Handbooks in Tourism series)

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