Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises - Image 1

£116.00

Edward Elgar Publishing Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises

Name: Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises
Brand: Edward Elgar Publishing
Price: 116.0 GBP
Availability: InStock

Economics

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Description

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

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Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises

Product type: ABIS BOOK

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 183910015X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 September 2021
Listed Since: 25 April 2021

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Edward Elgar Publishing Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises

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