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Innovation in Marketing (Review of Marketing Research, 23)

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Description

Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovation’s many dimensions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2026
Listed Since
29 June 2026

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