£68.38

Tourism Planning and Destination Marketing

Business, Finance & Law

Price data last checked 58 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£68 today · all-time low £67 (Jun 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 33 days · 33 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 33 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £68 (17 days, 51.5%)

Price range: £67 - £68

Price levels: 2 different prices over 33 days

Description

This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe. This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics. Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.

Key Features

Pages Count - 344. Binding type - Hardcover.

Product Specifications

Format: hardcover
ASIN: 1804558893
Category: Books > Subjects > Business, Finance & Law
Domain: Amazon UK
Release Date: 16 January 2024
Listed Since: 24 July 2023

Barcode

No barcode data available

Tourism Planning and Destination Marketing

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Creative Tourism and Sustainable Territories: Insights from Southern Europe

Heritage, Screen and Literary Tourism (Aspects of Tourism): 80

Indian Tourism: Diaspora Perspectives

Changing Practices of Tourism Stakeholders in Covid-19 Affected Destinations: 97 (Aspects of Tourism)

Delivering Tourism Intelligence: From Analysis to Action: 11 (Bridging Tourism Theory and Practice, 11)

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Tourism as a Tool for Development: 4 (Tourism Today)

Tourism Destination Development and Management

Tourism Destination Quality: Attributes and Dimensions

Unravelling Travelling: Uncovering Tourist Emotions through Autoethnography (The Tourist Experience)

Translating Tourism: Cross-Linguistic Differences of Alternative Worldviews (Palgrave Studies in Translating and Interpreting)

Branche Tourismus: Aktuelle Branchenreports und wichtige Themen, Jahrgänge 2011-2014

Wellness, Wellbeing and Tourism: Theories, Models and Emerging Paradigms: 102 (Aspects of Tourism)

Challenges in Tourism Research (Aspects of Tourism): 70

Travel, Tourism and the Moving Image (Tourism and Cultural Change)

Tourism Planning & Policy: Strategies for Destination Development and Management

The Local Turn in Tourism: Empowering Communities: 95 (Aspects of Tourism)

Sustainable Tourism Volume 2: Entrepreneurial Trends, Opportunities, and Strategic Insights (Entrepreneurship and Technology in Tourism and Hospitality)

Rethinking Hospitality and Tourism Education: Disruptors and Transformations: 101 (Aspects of Tourism)

Hubbing for Tourists: Airports, Hotels and Tourism Development in the Indo-Pacific, 1934–2019

Translating Tourism: Cross-Linguistic Differences of Alternative Worldviews (Palgrave Studies in Translating and Interpreting)

Tourism Policy and Planning: Principles, Practice, and Perspectives

Tourism Policy, Planning and Development

Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies)