A New Era of Consumer Behavior - In and Beyond the Pandemic: 2 (Business, Management and Economics) - Image 1

£119.00

IntechOpen A New Era of Consumer Behavior - In and Beyond the Pandemic: 2 (Business, Management and Economics)

Name: A New Era of Consumer Behavior - In and Beyond the Pandemic: 2 (Business, Management and Economics)
Brand: IntechOpen
Price: 119.0 GBP
Availability: InStock

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Description

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Product Specifications

Brand: IntechOpen
Format: hardcover
ASIN: 1803561823
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 29 March 2023
Listed Since: 11 April 2023

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IntechOpen A New Era of Consumer Behavior - In and Beyond the Pandemic: 2 (Business, Management and Economics)

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