Concise Introduction to Sport Marketing (Elgar Concise Introductions) - Image 1

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Edward Elgar Publishing Concise Introduction to Sport Marketing (Elgar Concise Introductions)

Name: Concise Introduction to Sport Marketing (Elgar Concise Introductions)
Brand: Edward Elgar Publishing
Price: 94.0 GBP
Availability: InStock

Sporting Events

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Price range: £94 - £94

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Description

Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint the essential concepts of business and management, and to offer insights that stimulate critical thinking. This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: Utilises an extensive list of examples to actively explain concepts Centrally focuses on two key types of marketing within this diverse field: marketing of sports and marketing via sports Utilises strong visual and process models such as in managing the two types of sport marketing in sync, and in developing new sport products The Concise Introduction to Sport Marketing will be valuable for marketing, business and physical education undergraduate students seeking to understand new discourse surrounding sport marketing. It will additionally be beneficial for graduate students of these disciplines looking for an incisive guide on such a varied topic.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1802208402
Category: Books > Subjects > Sports, Hobbies & Games > Other Sports > Sporting Events
Domain: Amazon UK
Release Date: 14 July 2023
Listed Since: 25 December 2022

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Edward Elgar Publishing Concise Introduction to Sport Marketing (Elgar Concise Introductions)

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Concise Introduction to Sport Marketing (Elgar Concise Introductions)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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Similar Products You Might Like

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