Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements (Bloomsbury Studies in Political Communication) - Image 1

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Bloomsbury Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements (Bloomsbury Studies in Political Communication)

Name: Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements (Bloomsbury Studies in Political Communication)
Brand: Bloomsbury
Price: 72.47 GBP
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In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1793643210
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 September 2021
Listed Since: 19 June 2021

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Bloomsbury Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements (Bloomsbury Studies in Political Communication)

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It has never been this cheap. We have no record of a lower price.

Bloomsbury Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements (Bloomsbury Studies in Political Communication)

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