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Bloomsbury Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

Name: Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
Brand: Bloomsbury
Price: 79.24 GBP
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Description

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 179362934X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 December 2021
Listed Since: 31 August 2021

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Bloomsbury Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

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It has never been this cheap. We have no record of a lower price.

Bloomsbury Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

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Description

Product Specifications

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Similar Products You Might Like

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