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£77.00

Lexington Books Gramsci and Media Literacy: Critically Thinking about TV and the Movies

Name: Gramsci and Media Literacy: Critically Thinking about TV and the Movies
Brand: Lexington Books
Price: 77.0 GBP
Availability: InStock

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Description

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1793619859
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Communication Studies > Media & Communication Industries > Television
Domain: Amazon UK
Release Date: 15 May 2021
Listed Since: 27 February 2021

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Lexington Books Gramsci and Media Literacy: Critically Thinking about TV and the Movies

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