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Bloomsbury Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

Name: Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach
Brand: Bloomsbury
Price: 68.8 GBP
Availability: InStock

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Price range: £69 - £72

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Description

Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1793618771
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 15 April 2021
Listed Since: 31 October 2020

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Bloomsbury Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

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It has never been this cheap. We have no record of a lower price.

Bloomsbury Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

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Price Distribution

Price Analysis

Description

Product Specifications

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