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Cognella Academic Publishing Making Sense of Managerial Economics

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£119.00 £20.79 £42.22 £63.65 £85.07 £106.50 £127.93 25 April 2026 14 May 2026 02 June 2026 21 June 2026 10 July 2026

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Description

About the Author John P. Herzog is an instructor of computer science at Wittenberg University and an instructor of economics and finance at the University of Dayton, where he teaches courses in principles of macroeconomics, business finances, financial analysis and markets, and microeconomics. He earned his bachelor's degree and master's degree in business administration from Wright State University. Product Description Making Sense of Managerial Economics provides students with a foundational knowledge base in managerial economics, the study of how managers can leverage economics in a way that best reaches their goals by optimizing resources. Readers develop a higher level of understanding of microeconomic principles. The text also demonstrates how the mathematical assumptions presented in the study of microeconomics can be attained in the real world. Opening chapters discuss marginal analysis and optimal decision-making, linear regression and statistical methods, and the laws of supply and demand. Students learn how to perform the required math to institute price ceilings and floors, key facts about consumer behavior, and the traits of social economic efficiency. Additional topics include organizing for production, marketing in the competitive environment, output and associated costs, and the regulation and deregulation of competition. Closing chapters address risk and uncertainty, capital, and pricing. A comprehensive yet accessible resource, Making Sense of Managerial Economics is well suited for introductory courses in managerial economics.John P. Herzog is an instructor of computer science at Wittenberg University and an instructor of economics and finance at the University of Dayton, where he teaches courses in principles of macroeconomics, business finances, financial analysis and markets, and microeconomics. He earned his bachelor’s degree and master’s degree in business administration from Wright State University.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 August 2020
Listed Since
08 August 2020

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