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IntechOpen Selected Issues in Global Health Communications

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Price distribution over 61 days • 1 price levels

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Price levels: 1 different prices over 61 days

Description
This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Product Specifications
Brand
IntechOpen
Format
hardcover
ASIN
1789237890
Category
Books > Subjects > Business, Finance & Law > Professional Finance > Insurance
Domain
Amazon UK
Release Date
26 September 2018
Listed Since
18 October 2018

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