Qualitative Consumer Research: 14 (Review of Marketing Research, 14) - Image 1

£90.99

emerald PUBLISHING Qualitative Consumer Research: 14 (Review of Marketing Research, 14)

Name: Qualitative Consumer Research: 14 (Review of Marketing Research, 14)
Brand: emerald PUBLISHING
Price: 76.52 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 45 days • 45 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 45 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £77 (44 days, 97.8%)

Price range: £77 - £91

Price levels: 2 different prices over 45 days

Description

In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the overflow of numerical data, qualitative and conceptual data help to make sense of what is really going on among consumers. Numerical approaches are a useful first cut at detecting changes in market patterns, but they fail to help understand the underlying and deeper meanings of these data among individual consumers, families, and consumption communities. By gathering data from observation (first hand and automated), depth interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the bones of often sterile quantitative data. This volume provides a good illustration of the sorts of insights that qualitative and conceptual analysis can provide. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, how skiers consume a ski resort, and how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices to the nature of consumer “presence, rethinking the meanings of prices, and buying counterfeit luxuries with friends. These and other practices provide eye-opening insights of their own. But they also spark the imagination by demonstrating what qualitative research can do and why it is an increasingly popular set of techniques.

Product Specifications

Brand: emerald PUBLISHING
Format: hardcover
ASIN: 1787144925
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 18 August 2017
Listed Since: 24 April 2017

Barcode

No barcode data available

emerald PUBLISHING Qualitative Consumer Research: 14 (Review of Marketing Research, 14)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Sage Qualitative Consumer and Marketing Research Book

Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Sage Grounded Theory - Guide for Management and Business Research

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Research in Consumer Behavior: 14

Qualitative Consumer and Marketing Research

Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)

Interdiscursive Readings in Cultural Consumer Research

Consumer Culture Theory: 16 (Research in Consumer Behavior, 16)

Digital Virtual Consumption (Routledge Studies in Innovation, Organizations and Technology)

Qualitative Marketing Research

Sage Publications Qualitative Market Research Guide Book

Econometric Models in Marketing: 16 (Advances in Econometrics, 16)

Qualitative Market Research: Principle & Practice

Routledge Consumption, Psychology and Practice Theories Book

Handbook of Qualitative Research Methods in Marketing (Research Handbooks in Business and Management series)

Qualitative Methodologies And Data Collection Methods: Toward Increased Rigour In Management Research: 1 (New Teaching Resources For Management In A Globalised World)

Marketing Research: Delivering Customer Insight

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Qualitative Marketing Research: A Cultural Approach (Introducing Qualitative Methods series)

Routledge Visual Methods in Marketing and Consumer Research

Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)