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Zed Books Rebranding Precarity: Pop-up Culture as the Seductive New Normal

Name: Rebranding Precarity: Pop-up Culture as the Seductive New Normal
Brand: Zed Books
Price: 70.0 GBP
Availability: InStock

Human Geography

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Description

'Pop-up' is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.

Product Specifications

Brand: Zed Books
Format: hardcover
ASIN: 1786999811
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Human Geography
Domain: Amazon UK
Release Date: 29 October 2020
Listed Since: 16 November 2019

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It has never been this cheap. We have no record of a lower price.

Zed Books Rebranding Precarity: Pop-up Culture as the Seductive New Normal

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