Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects: 21 (Innovation, Entrepreneurship, Management: Smart Innovations Set) - Image 1

£113.65

Wiley Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects: 21 (Innovation, Entrepreneurship, Management: Smart Innovations Set)

Name: Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects: 21 (Innovation, Entrepreneurship, Management: Smart Innovations Set)
Brand: Wiley
Price: 107.01 GBP
Availability: InStock

Business Process Reengineering

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Description

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786303175
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 16 August 2019
Listed Since: 14 June 2019

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Wiley Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects: 21 (Innovation, Entrepreneurship, Management: Smart Innovations Set)

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