Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM): 11 (Advances in Culture, Tourism and Hospitality Research, 11) - Image 1

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Emerald Group Publishing Limited Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM): 11 (Advances in Culture, Tourism and Hospitality Research, 11)

Name: Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM): 11 (Advances in Culture, Tourism and Hospitality Research, 11)
Brand: Emerald Group Publishing Limited
Price: 42.0 GBP
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Social Sciences

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Description

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 1785602179
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 08 January 2016
Listed Since: 04 May 2015

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Emerald Group Publishing Limited Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM): 11 (Advances in Culture, Tourism and Hospitality Research, 11)

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