Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters): 167 - Image 1

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Multilingual Matters Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters): 167

Name: Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters): 167
Brand: Multilingual Matters
Price: 67.87 GBP
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Language Study & Reference

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'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

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Brand: Multilingual Matters
Format: hardcover
ASIN: 1783098058
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 11 May 2017
Listed Since: 28 November 2016

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Multilingual Matters Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project (Multilingual Matters): 167

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