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Bloomsbury Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain (Dress Cultures)

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£85.00 £17.89 £32.53 £47.17 £61.82 £76.46 £91.10 26 April 2026 09 May 2026 23 May 2026 06 June 2026 20 June 2026

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Description

A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 April 2017
Listed Since
10 November 2012

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