Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain (Dress Cultures) - Image 1

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Bloomsbury Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain (Dress Cultures)

Name: Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain (Dress Cultures)
Brand: Bloomsbury
Price: 20.99 GBP
Availability: InStock

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Description

A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

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Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 1780766289
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 26 April 2017
Listed Since: 10 November 2012

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Bloomsbury Dressing for Austerity: Aspiration, Leisure and Fashion in Post-War Britain (Dress Cultures)

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