Customer Experience Management for Water Utilities: Marketing urban water supply - Image 1

£60.33

IWA Publishing Customer Experience Management for Water Utilities: Marketing urban water supply

Name: Customer Experience Management for Water Utilities: Marketing urban water supply
Brand: IWA Publishing
Price: 60.38 GBP
Availability: InStock

Brands & Corporate Identity

Price History & Forecast

Last 30 days • 30 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 30 days • 1 price levels

Days at Price

Price Analysis

Most common price: £60 (30 days, 100.0%)

Price range: £60 - £60

Price levels: 1 different prices over 30 days

Description

Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.

Product Specifications

Brand: IWA Publishing
Format: paperback
ASIN: 1780408668
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 October 2017
Listed Since: 28 February 2017

Barcode

No barcode data available

IWA Publishing Customer Experience Management for Water Utilities: Marketing urban water supply

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Legal Frameworks for Transparency in Water Utilities Regulation: A comparative perspective (Earthscan Studies in Water Resource Management)

Techniques de la gestion et de la distribution de l'eau: Des ressources à la consommation écogérée

Securing Water and Wastewater Systems: Global Experiences: 2 (Protecting Critical Infrastructure, 2)

Water and Development in China: The Political Economy of Shanghai Water Policy (Series on Contemporary China): 6

Reconnecting People and Water: Public Engagement and Sustainable Urban Water Management (Earthscan Water Text)

Securing Water and Wastewater Systems: Global Experiences: 2 (Protecting Critical Infrastructure, 2)

Water Reuse: Understanding Public Perception and Participation (WERF Research Report Series)

Springer Economics of Water Resources - 2nd Edition Book

Handbook of Knowledge Management for Sustainable Water Systems (Challenges in Water Management Series)

Routledge - Water and Sanitation Services: Public Policy and Management

Water Policy Processes in India: Discourses of Power and Resistance: 18 (Routledge Contemporary South Asia Series)

Industrial Water Quality Requirements

Water Management Challenges in Global Change: Proceedings of the 9th Computing and Control for the Water Industry (CCWI2007) and the Sustainable Urban ... Leicester, UK, 3-5 September 2007

Water: A way of life: Sustainable water management in a cultural context

Towards Water Secure Societies: Coping with Water Scarcity and Quality Challenges

Routledge Water Governance, Policy and Knowledge Transfer Book

Community Based Water Management and Social Capital

The Science of Water: Concepts and Applications

The Science of Water: Concepts and Applications

Transforming Urban Water Supplies in India: The Role of Reform and Partnerships in Globalization (Routledge Contemporary South Asia Series)

Drinking Water Quality Management from Catchment to Consumer

Reconnecting People and Water: Public Engagement and Sustainable Urban Water Management (Earthscan Water Text)

Water Supply and Distribution Systems

Unconventional Water Resources and Agriculture in Egypt: 75 (The Handbook of Environmental Chemistry, 75)