£75.10

Key Concepts in Marketing and Advertising

Economics

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Description

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

Product Specifications

Format: hardcover
ASIN: 177469154X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 December 2021
Listed Since: 23 October 2021

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Key Concepts in Marketing and Advertising

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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Description

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