Human Kinetics Research Methods and Design in Sport Management

Learn how to collect, analyze, and share sport management research. The third edition of Research Methods and Design in Sport Management reflects the ever-evolving area of sport management research. With a strong emphasis on both qualitative and quantitative approaches, the book examines the entire research process and equips readers to produce high-quality, ethically sound, and impactful research tailored to the unique challenges of sport management. The following are new to the third edition: Four chapters on the latest theories in sport management as well as the most recent methodologies—conjoint analysis, machine learning, and systematic review and meta-analysis—in response to the growing interest in data-driven decision making and consumer behavior modeling Updates to the visuals, including a full-color design and added photos Discussion of the ethics surrounding the responsible use of artificial intelligence in conducting research Significant updates throughout the text to modernize its approach, including enhanced coverage of data analysis methods and tools as well as updated examples from current sport industry contexts such as esports, sport ecology, and social media analytics This third edition exposes readers to the latest developments in sport research and emphasizes the importance of theoretical grounding and advanced statistical techniques, making the book more relevant to both academic and applied audiences. To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature links students to relevant articles excerpted from the Journal of Sport Management and Sport Management Education Journal to serve as supplemental learning scenarios. Research Methods and Design in Sport Management, Third Edition, is a valuable tool for anyone looking to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.