Cases on Social Justice in China and Perspectives on Chinese Brands (Advances in Marketing, Customer Relationship Management, and E-services)

Cases on Social Justice in China and Perspectives on Chinese Brands

Sustainable Branding, Cultural Intelligence and Co-Marketing

Sustainable Branding, Cultural Intelligence and Co-Marketing

Cases on Social Media Marketing Engagement Tactics

Implications, Prospects, and Challenges in China's Global South Strategy

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

Implications, Prospects, and Challenges in China's Global South Strategy

Information Science Reference

Driving Social Change Through Transformative Marketing Book

Brand Creation and Management in the Phygital Era

Enhancing Social Justice, Service Delivery, and Advocacy Through Multicultural Counseling Competencies

Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Promoting Organizational Performance Through 5G and Agile Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Antecedents and Outcomes of Employee-Based Brand Equity

IGI Global

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Marketing Strategies for the Internationalization of Businesses and Brands

Marketing Strategies for the Internationalization of Businesses and Brands

Cases on Uncovering Corporate Governance Challenges in Asian Markets

Cases on Enhancing Business Sustainability Through Knowledge Management Systems

IGI Global

Cyberfeminism and Gender Violence in Social Media

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Strategic Innovation and Sustainable Customer-Centric Growth

Sustainable Service Marketing with Virtual Currencies

Sustainable and Inclusive Practices for Building Authentic Brands