£243.00

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1

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£243.00 £232.75 £234.98 £237.22 £239.46 £241.70 £243.93 10 June 2026 28 June 2026 16 July 2026 03 August 2026 22 August 2026

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73 days 1 day · current 0 18 37 55 73 £234 £243 Days at Price

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Price levels: 2 different prices over 74 days

Description

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 August 2020
Listed Since
04 November 2021

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