Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period (Legend in Marketing) - Image 1

£45.00

Vibrant Publishers Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period (Legend in Marketing)

Name: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period (Legend in Marketing)
Brand: Vibrant Publishers
Price: 45.0 GBP
Availability: InStock

Market Research

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Description

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting research from the formative years of macromarketing as a discipline, this book showcases groundbreaking ideas and frameworks that remain relevant in today’s evolving market landscape. Hunt offers a rich analysis of the ethical underpinnings of marketing practices, drawing attention to the responsibilities of businesses toward society. The book discusses landmark studies that bridge the gap between profit-driven goals and sustainable, socially responsible strategies. Aimed at scholars, marketing professionals, and students, this book serves as an essential resource for understanding how marketing influences—and is influenced by—society's values and norms. This title is an invaluable addition to academic libraries and marketing professionals looking to integrate ethical and socially responsible practices into their strategies.

Product Specifications

Brand: Vibrant Publishers
Format: paperback
ASIN: 1636512836
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 07 December 2024
Listed Since: 07 December 2024

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Vibrant Publishers Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period (Legend in Marketing)

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