Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond - Image 1

£56.00

Bloomsbury Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

Name: Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond
Brand: Bloomsbury
Price: 56.0 GBP
Availability: InStock

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Description

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant creative types and left-brain dominant analytical types."" Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Product Specifications

Brand: Bloomsbury
Format: Paperback
ASIN: 1628924705
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 03 December 2015
Listed Since: 14 February 2014

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Bloomsbury Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

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