Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce) - Image 1

£59.24

IGI Global Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce)

Name: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce)
Brand: IGI Global
Price: 63.1 GBP
Availability: InStock

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Description

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1616928085
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 15 September 2010
Listed Since: 15 February 2010

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IGI Global Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Advances in Electronic Commerce)

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