Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics [HAL]): 13 - Image 1

£163.99

De Gruyter Mouton Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics [HAL]): 13

Name: Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics [HAL]): 13
Brand: De Gruyter Mouton
Price: 163.99 GBP
Availability: InStock

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Description

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Product Specifications

Brand: De Gruyter Mouton
Format: hardcover
ASIN: 1614516839
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 15 March 2017
Listed Since: 08 August 2014

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De Gruyter Mouton Handbook of Business Communication: Linguistic Approaches (Handbooks of Applied Linguistics [HAL]): 13

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