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Strategic Alliances in Biotechnology and Pharmaceuticals (Biotechnology in Agriculture, Industry and Medicine)

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Description

This book covers a strategic industry analysis of a globally operating pharmaceutical and biotechnology industry. Both biotechnology and large pharmaceutical firms compete in a network industry characterised by rapid technological change which leads to industry change and market structure. In particular, these firms depend on the creation of new knowledge. New knowledge presents particular issues regarding transferability. Innovation potentials and alliance competencies should be prevalent in any market characterised by fast changing intangible assets , given the difficulties in trading intangibles; moreover, in industries with very high rates of technology change, technologies can be introduced that create new market segments, obsolesce existing product lines, and create substantial competitors from previously little-known firms.

Key Features

New

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Dispatch same day for order received before 12 noon

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 February 2011
Listed Since
21 January 2010

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